FOX NFL Sunday Flies Their Flag of Stupidity

You know me, every now and then something will get under my skin so badly that I have to carve it out. This would be one of those times.

If you watch Sunday afternoon football like we do, religiously, in our house, I’m sure you’ve seen FOX’s NFL Sunday show. However, last week, they proved just how replaceable they truly are. They ran the most ridiculous and unfunny ad in the world – which would have been bad enough, but they mercilessly poked fun at and made fun of Jessica Simpson by ridiculing her weight.

For one thing, the girl’s not fat!! But, really, that’s not the point. What if she WERE fat? Would that make her a joke? Are overweight people nothing but jokes to FOX. They have said that Burger King had nothing to do with the skit, but could they have used the King without their consent?

FOX has come out with an apology, of course:
“Burger King did not have any editorial input in the creation of the animation that ran last Sunday, and no one from Burger King Corp., approved it before it aired,” FOX said in a statement. “Upon reflection, our poor attempt at humor was insensitive, and we deeply apologize to anyone who might have been offended.”

But like all apologies, it’s too late. The mature individual knows the difference between cool and uncool long before an apology is necessary.

What’s really amazing to me is that FOX kicked this girl while she was down. She had just lost her much, much beloved little dog (Daisy) and constant companion to a violent death. She literally watched, helplessly, as a coyote carried her off. Apparently Jessica was running after the coyote when her mother stopped her.

I hope that every single individual who was involved in this bullying, senseless, and remarkably stupid clip feels really good about himself (or, less likely, herself). Something I’d love to know is how many of them have daughters. How would they have felt if it were their daughter who was being made fun of for something as superficial and insignificant as her weight.

I don’t want to put the video on Self Help Daily, but if you want to see it – here’s the link.